Facebook set for more privacy policy changes
Everyone setting to share content more widely Facebook is proposing tweaks to its site governance documents so that they will be consistent with new services the social networking company plans to roll out.

Read more on TechWorld

Facebook first introduced the Marketplace application in mid 2007 as a way for people to post classified listings on the site. Now Facebook has launched its new, updated Marketplace. This time the Marketplace is powered by a company with a funny name, Oodle. Despite the name they are a big online classifieds company founded by former Excite and eBay executives. Oodle has built a completely new version of the Marketplace focused on giving people a place to buy, sell or give things away to the people they know.

This Facebook Marketplace Guide is a practical Step-By-Step Guide for all of you who want to learn how to sell your items effectively on the new Facebook Marketplace.

Using the Facebook Marketplace you can sell, give away, buy, ask or search for anything you want. You can also use the Marketplace to support your favourite charities by selling your unwanted goods for a good cause. Additionally, you can see what your friends are buying and/or selling. Facebook users can post their Marketplace listings free of charge. Your listings will be viewable to millions of Facebook Marketplace users worldwide. If you have previously used the old Facebook Marketplace, you should see it bookmarked in the lower left hand corner of your monitor. And, if you had active listings in the old Marketplace, you should be given the option to transfer them to the new Facebook Marketplace. If you have not used the Facebook Marketplace application before, you can find it here: facebook.com/marketplace.

Ok, let’s get down to business. As I mentioned, this is a

Step-By-Step Guide how to sell in the Facebook Marketplace effectively

So, here we go:

Step 1 – Take a Photo

Grab your digital camera and take a nice close-up picture of the item that you wish to sell. It is best to shoot against a light, solid background. Transfer your photo to your computer as a JPG-file. If your item is something that can’t be presented with a photo, don’t worry, you can still get it listed.

Step 2 – Log On

Log on to your Facebook account and fire up the Marketplace application. Just click the Applications menu in the lower left hand corner of your screen and choose Marketplace. You are greeted with the Marketplace welcome screen.

You have four main options at your disposal:

In this guide we are concentrating on the Selling-for-Money side of things, so you may leave the screen as it is and write a short description of your item in the box where it says “Sell something to make extra cash.” When you click the box it will change into “Yourname” is selling..?. Write your main headline for the listing here. After writing your headline description, click the blue Post-button.

Step 3 – Write Your Advertisement

After you have written your headline for the listing you are presented with a new screen with more options related to your listing. Write a punch line type of a description in the box “Why are you selling it”?. You could write “I need money to buy more stuff.” but, even though it might be the case, I don’t think it would get your listing noticed. Consider this space as your sub headline for the ad. Write this description like you were working in an advertising company. Or, if you feel more conservative, just describe your item as funky as possible. You have two lines to hit the point.

Next, state your asking price in the Price-box. You know what its worth.

Write your location. This is a must. Just write in your city.

Choose a category for your item. At the time of writing this book, there are only the following 13 categories available:

If you can’t find a suitable category for your item, you can always choose Everything Else, however it is not a very good category to be listed under.

In the next box you can provide a wider description of your item. Here you have more room than just two lines. Describe your item with as much detail as you can. You know, size, colour, condition,.. those sort of things. But, don’t stress yourself too much with this; you can always change it later. Once you have created the best advertising text ever, hit the Browse-button to locate your photo from your computer, USB stick or where ever you think you saved it in Step 1. Yes, I know, … I can never find my images either. Don’t panic though, you have time to locate it; the screen isn’t going anywhere.

You found it? Good! Actually, you can upload two photos if you wish. For instance if you are selling a book, it is a good idea to upload both front and back covers. You can upload even more images later on, but for the sake of this exercise, one is enough.

Tick the Terms of Use-box and click the Submit-button.

Step 4 – Rather Unnecessary Step

The next screen has your details on it and your only option is to click the Continue-button. I really don’t know why this screen exists, but since it does all we can do is click the button.

Step 5 – Publishing

Next you will get a screen asking if you want to publish this listing in your own Facebook profile. This is a good idea. You will get a choice for a Full, Short or a One Line description. I would recommend you’d choose the Short-option. You may tick the Always do this for Marketplace-box if you wish to use this same option every time you list something. So, if you wish to publish this listing on your profile, click the Publish-button, but if you only want it to appear in the Facebook Marketplace, choose the No, Thanks-button.

Step 6 – Promotion

This step is your first chance to advertise your new listing. This is also a good idea. You can Recruit Friends to Promote your Listing in their News Feed. You can add up to 5 of your friends by clicking on their pictures. You can also choose them by writing their names in the Find Friends-box. Once you have chosen your friends who might be interested in promoting your listing, click the Send Request-button; or if you don’t want to bother your friends this time, choose Skip.

Step 7 – Personal Marketing Message

You will be presented a confirmation screen with your details. You can add a personal message to this post by clicking the blue Add Personal Message-hotlink. If you don’t want to add your personal message, just click the Send-button. You also can cancel this message altogether by clicking Cancel.

Step 8 – Done!

Congratulations! You have listed your first item on the Facebook Marketplace. Listings take approximately 30 minutes to be included in the search index.You will be presented with the screen titled “Manage My Listing: Active”. Here you can review your listing and, if you wish to make any changes click the Edit Details-hotlink in the light green bar. You can also delete your listing as well as promote your listing with a Facebook Ad. I will not get into details how to produce Facebook Ads in this book. That topic, among many other good ones, will be fully covered in my Facebook Advertising Guide.

That’s it, you’ve done it! Good work! Thank you for reading so far.

Additional, good to know stuff:

Editing Your Listing

You can easily edit your listings after you have published them. Just click the Edit Details-hotlink on the screen mentioned in the Manage My Listing -page, and you will get pretty much the same screen as when you were writing the listing in the first place. You can change every detail of your listing here as well as upload more images if you wish. It is a good idea to show as many images as you can.

After you have made your changes in this panel click the Submit-button to get your listing updated. You will again be presented with a useless confirmation screen as seen. Just ignore it, and click the Continue-button.

Next, you will be asked if you wish to publish this updated listing on your Facebook profile as in Step 6. You may choose to publish again, or you may just click the No, Thanks-button.Finally, you will see your updated listing on the “Manage My Listing”- screen.

Managing Your Facebook Marketplace Listings

You can easily manage all of your Facebook Marketplace listings in one convenient location. If you click the My Listings-hotlink in the Marketplace menu, you will see your current listings. This is your place to manage all your listings. You can add more listings, edit them and after you have sold your items you can delete them.

As I mentioned earlier, you can also sell your items for a cause or you can give them away for free (don’t know why, but you can). You can also find something you need for yourself. These functions are not covered in this book, but I’m sure you’ll manage them with the principles covered here.

Ok, I hope you enjoyed this Facebook Marketplace Guide. I wish you luck in selling your stuff through Facebook. I sold my first item, an awesome Jimi Hendrix Wah-Wah guitar pedal in just 3 days.

Best regards, Kris Olin, MscBa, marketing

This Facebook Marketplace Guide is also available as a fully illustrated PDF-version.You can download it FREE: www.facebook-advertising-marketing.com

‘Facebook and Twitter will come and go’
Ankita Gaba and Aditya Rao are in their early 20s. The two run Superchooha, a social business communications firm. They tell Abhishek Mande how social media is changing the way organisations function and why it is difficult selling the idea of social communications in India.

Read more on rediff.com

1 in 4 kids aged 8-12 on Facebook despite age restrictions
A quarter of youngsters have joined social networking sites such as Facebook despite a ban on under-13s.

Read more on Daily Mirror

Learn about using social networking sites such as Facebook, MySpace, Friendster, and others. What are they and how are they used?

A small but rapidly growing percentage of employers are using social networking sites as part of their recruiting process as well as part of their business processes.

Social networking sites can be dangerous when used as part of a background checking process but present tremendous opportunities when used as part of the sourcing process.

MySpace, Facebook, and Friendster are amongst the most popular sites, especially amongst high school and college students. Unlike most sites where even regular visitors spend at most minutes a week and look at a handful of pages, visitors to social networking sites often invest hours a day at the sites, viewing, and disclose a tremendous amount of information about themselves and their friends.

On-line recruiting expert Steven Rothberg of CollegeRecruiter.com career site has tried to demystify social networking sites and demonstrate the tremendous risks and opportunities they present to employers in articles he has written. The articles are recommended for people who want to find out more about these sites and their scopes and opportunities, both positive and negative sides.

We realize that more and more companies use Facebook for a reference check amongst new hires candidates. Whether this is positive or not, whether it is ethical or not is not the discussion here, but we should ask ourselves. Has our private sphere become to public, and do we have a responsibility ourselves as individuals to protect our private information if we do not want some elements of society to use them against us? My personal answer is that we should be careful with information publicized in sites like Facebook. Both legal as well as illegal companies and individuals can use the information on Facebook if it serves their purpose. Therefore the trap for us as individuals could be that we open up for big brother syndrome ourselves, without thinking of the consequences of this.

Serena Software uses Facebook as part of their intranet. 800 employees in 18 countries. Facebook is the frontend of their intranet with links to a cheap CMS system that is beind their firewall. It all started with Facebook Friday. The management in Serena Software encouraged their workers to use one hour every Friday to update their profile on Faceboook and create relations to collegues, customers and partners, friends and family. So Facebook acts as a front end with a CMS in the back end where links to confidential documents behind the firewall is performed. The process of change in Serena Software was focused on web 2.0. 35% of their 800 coworkers 800 does virtual work together. The management wanted that these coworkers should know each other better and get to the same understanding, make relations and feel engagement in the company’s activities. Facebook is free and a good web 2.0 sofware, so it fell natural for Serena to use this application as part of their intranet. They made privat groups for the employees on Faceboook and developed some simple programs for the intranet. Then they made links to relevant documents inside the firewall and therefore secure.The make press releases on Facebook and the human relationship department makes links to relevant information sources. This way the employees learns not only about the documents, but also about their coworkers behind the documents.

Some customers communicates today with Serena Software through Facebook. These customers does not use e-mail anymore. The relations between the customers and the coworkers in Serena Software has become stronger, since they know each other very well on a personal level Both employees in Serena Software as well as the customers updates their profiles on a regular basis and tell each others what they do, so it creates a stronger bond through Facebook.

Serena also use Facebook to recruit employees to the company. Potential coworkers knows about Serenas cooperation tools and therefore easy can get in touch with the environment and potential decision makers easier, Serena will know about the candidates since they also updates their Facebook on a regular basis and therefore latest news around this person is known.

Ernst & Young hires more than 5,500 college students and recent graduates pr year for internships and entry level career opportunities, only in North America alone. In addition to the traditional on-campus recruiting efforts, employee referrals, and advertising on job boards and other media, Ernst&Young now has a page on Facebook, which is one of the most popular social networking sites amongst college students.

Ernst &Young’s sponsored Facebook page contains information and discussion boards aimed at college students. Although students and other individuals use Facebook for free, Ernst&Young’s paid an undisclosed fee to Facebook as their page is more like advertising than it is to a traditional Facebook profile page. The risk of this is of course that there could be negative comments posted to their page by students and other individuals who use Facebook and even enabling people who don’t like Ernst &Young to connect more easily and perhaps allow their negative views to be more widely disseminated.

The price paid for the presence on Facebook is only part of the true cost, since Ernst & Young will have to take the costs related to the tremendous amount of staff time required to properly maintain a Facebook page. If they are not responsive to students who contact them through the page, they will look out-of-touch and do more harm to their brand than good.

Ernst & Young’s page is the first sponsored page on Facebook that is used exclusively for recruitment purposes. Other organizations such as Microsoft have pages that include information about their hiring efforts, but this is the first time that an organization’s Facebook page has been only about their efforts to hire college students who are searching for internships and recent graduates who are hunting for entry level jobs and other career opportunities.

So far about over 5000 Facebook users have linked to the Ernst & Young page as members. Once you have a Facebook profile, you can search for people or organizations which are of interest to you. You can find the Ernst & Young page by typing in Ernst and Young (without the quotation marks) into the Facebook search engine. Facebook then gives you the option of becoming a member of the Ernst & Young page and you can accept this. That’s all it takes. Now Ernst & Young’s recruiters will be able to review your profile. If you are a college junior or senior with a high GPA in a program such as business, finance, or accounting, the phone would probably be ringing right now.

This is probably a brilliant move by Ernst & Young. This is a big step towards Ernst & Young becoming more transparent. It also sends a powerful message to students that Ernst & Young is listening to their needs, wants, and desires. Recruiters who tell highly qualified candidates that they must apply through traditional channels will lose those candidates if those candidates want to connect through newer channels such as Facebook because those candidates have options and they know it.

Other companies such as Opera software has also adopted Facebook as a part of their business and uses it actively for various purposes.